Speed Optimization
What is this all about?
Website speed optimization is the process of improving a website’s performance and loading time. It has become significant for a variety of reasons.
Better user experience
For starters, it can improve user experience and satisfaction. Users are more likely to stick around if a website loads quickly and responds smoothly. They are also more likely to return to a website that provides a pleasant experience.
Boost search engine ranking
Second, it can boost a website’s search engine ranking and visibility. Website speed is one of the factors used by search engines like Google to determine the quality and relevance of a website. A faster website will appear higher in search results, attracting more organic traffic.
Increase website’s conversion rate
Third, website speed optimization can boost a website’s conversion rate and revenue. A faster website can reduce bounce rates and increase user engagement. It can also improve the trust and credibility of a website. Users are more likely to take action on a website that performs well and meets their expectations. Therefore, website speed optimization is a vital strategy for any website owner who wants to succeed in the online world.
Page speed is a Google ranking factor
Since 2021, Google has used website speed as one of its ranking factors. This means that having a fast-loading website can increase your visibility and traffic on Google, the world’s most popular search engine.
Google launched an updated Core Web Vitals in May 2021 to capture the end-user experience by evaluating the following:
- Loading: Largest Contentful Paint (LCP)
- Interactivity: First Input Delay (FID)
- Visual Stability: Cumulative Layout Shift
Google measures website performance using data from the Chrome User Experience Report. Certain Chrome users can report back load time metrics to Google.These and other metrics are included in the Page Experience ranking factor.
